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TV Shows We Used To Watch – 1955 Television advertising
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When ITV launched on 22 September 1955, the BBC’s television service had been running unchallenged for almost two decades and was fast gaining popularity.

Less than fifteen months before the first television commercial appeared on British screens, on July 4th 1954, the Minister of Fuel and Power, Geoffrey Lloyd, burned a large replica of a ration book at an open meeting in his constituency to herald the official end of fourteen years of rationing in Britain. The dawning of a new age of prosperity was upon the British public. From a retailers point of view the start of commercial television could not have been better timed.

At 8pm, on September 22, 1955, ITV broadcast its first television programme. Its first advertisement came 12 minutes later advertising Gibbs SR Toothpaste. That first programme is now almost completely forgotten. But the first advertisement has acquired iconic status.

See video clip

www.youtube.com/watch?v=YSSpugVNQD4

The USA’s first television advertisement was broadcast July 1, 1941. The watchmaker Bulova paid for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The 10-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over "America runs on Bulova time."

ITV Facts

* The BBC tried to strangle ITV at birth on 22 September 1955 by killing off Grace Archer, a leading character in the radio series, The Archers.

* ITV’s launch night was marked with a lavish banquet at London Guildhall, where the menu included clear turtle soup, lobster chablis and roast grouse washed down with 1947 Krug.

* ITV went live at 7.15pm on 22 September 1955, with a line-up including the Hallé Orchestra playing Elgar’s Cockaigne Suite and an excerpt from The Importance of Being Earnest, starring Sir John Gielgud.

* The first full day of transmission was on 23 September, and included the weather presented by Squadron-Leader Laurie West.

* ITV had the first female newsreader on British TV, Barbara Mandell, who read the news on the second day on air.

* Before ITV launched, Lord Reith, the founder of the BBC, compared "sponsored broadcasting" to smallpox, bubonic plague and the Black Death (all of which were introduced to England from overseas).

* Opponents of commercial television were incensed when American TV coverage of the Coronation was interrupted for an ad break featuring a celebrity chimp, J Fred Muggs. A clause was included in the commercial television Bill banning ad breaks from broadcasts featuring the Royal Family.

* More words were spoken in Parliament about whether a law allowing commercial television should be passed than are contained in the New Testament.

* The Broadcasting Bill was given Royal Assent on 30 July 1954, paving the way for a new independent television service supervised by the Independent Television Authority.

* Household cleaning products were the most advertised products in ITV’s first five years.

* Adverts were placed in the press inviting applications from prospective programme contractors on 25 August 1954, attracting 25 replies.

* It is a myth that Sidney and Cecil Bernstein, the founders of Granada TV, chose to set up their company in the North, because it rained more, so they thought people would stay in to watch more TV.

* Lew Grade’s ATV consortium, which held ITV licences in London and the Midlands, changed the face of television entertainment. But the ITA turned down the impresario’s first application for a franchise, fearing it would give him too much clout.

* The first advert shown on ITV was at 8.12pm on its launch night for Gibbs SR toothpaste. At the time, more than a third of the population never brushed their teeth.

* ITV was the home of the first US TV shows to be broadcast in the UK, including I Love Lucy and the A-Team.

* Granada needed two transmitters for the northern region to serve both sides of the Pennines, but while the Lancashire transmitter was ready in time for launch night on 3 May 1956, the Yorkshire side was delayed until November.

* In the early days of ITV, the actors’ union Equity refused to allow repeats so, if a show was repeated, the actors had to perform it all over again.

* An Oxford postgraduate called Somerset Plantagenet Fry became a celebrity as the first contestant on the quiz show Double Your Money’s Treasure Trail in 1955.

* In 1958 Granada covered the Rochdale by-election, the first election to be shown on British television.

* Sunday Night At The London Palladium was one of ITV’s most successful shows. At its height in 1958, when it was presented by Bruce Forsyth, it was watched by 28 million people.

* Armchair Theatre, run by Sydney Newman, brought original plays to a broad audience, but in 1958 one of the cast died as Underground was being transmitted. The play went on.

* Gone With The Wind star Vivien Leigh made her TV debut on ITV in 1959, in a production of Thornton Wilder’s play The Skin of Our Teeth.

* The first episode of Coronation Street was broadcast on 9 December 1960. Writer Tony Warren originally called it Florizel Street and it almost became Jubilee Street.

* In 1962, the Pilkington report was highly critical of ITV and suggested the licence to run the third channel should be awarded to the BBC.

* In 1965, the ban on advertising cigarettes resulted in an £8m loss of revenue for ITV.

* ITV switched from black and white to colour in November 1969, prompting employees to strike for a pay increase for operating the new system.

* The Beatles made their TV debut in a live performance for People and Places, from Manchester on 17 October 1962.

* ITV’s first major ratings clash with the BBC was on 20 July 1969, when the two went head to head with their live coverage of the first man on the Moon.

* The tape of ITV’s coverage of the Moon landing has since been erased, along with many other programmes of the 1960s and 1970s, so it could be reused.

* In 1968, London Weekend Television acquired the rights to the one-day cricket contest, the Gillette Cup. The MCC was furious when ITV interrupted play for ads. The MCC took cricket back to the BBC, prompting an ITV lawsuit.

* ‘Pop Stars’ presenter ‘Nasty’ Nigel Lythgoe made his first television appearance as a dancer on Sunday Night At The London Palladium.

* Robin Hood was brought to ITV by Hannah Weinstein, who had fled the US in the McCarthy era and employed other blacklisted Hollywood talent to make a show about a character who redistributed wealth from the rich to the poor.

* ITV pioneered the concept of the studio panel to discuss football matches during the 1970 Mexico World Cup.

* Richard Burton was one of the backers for HTV’s successful bid for the ITV franchise in Wales in 1967.

* ITV hoped to set up a second terrestrial channel like the BBC, but its hopes were dashed by the 1977 Annan report into the future of broadcasting.

* Lew Grade tried to keep down the cost of employing Roger Moore in The Saint by telling him episodes would last half an hour rather than an hour.

* The name of The Avengers’ character Emma Peel was an expression of what the producers were looking for – Man Appeal.

* Mindful of impact, in the making of Jesus of Nazareth, Lew Grade asked: "Why are there only 12 apostles?"

* The Sweeney was the first police drama to be shot on location in real streets rather than in the studio.

* It takes longer to watch ITV’s 13-part 1981 costume drama Brideshead Revisited than it does to read Evelyn Waugh’s novel.

* The US oil companies who usually sponsored ITV’s big dramas at first would not back Jewel In The Crown, saying India was too far away for the US audience.

* In 1973, the ITA banned a World In Action programme about the business affairs of bankrupt architect John Poulson, uniting The Sunday Times and Socialist Worker in a campaign against censorship.

* The South Bank Show first aired in 1978. When writer Richard Curtis applied to work for it, he was not even shortlisted.

* Greg Dyke was hired as editor-in-chief of TV-am in May 1983, when the new show was engaged in a frantic battle with BBC Breakfast and had just 800,000 viewers.

* City analysts reckon ITV’s first unsuccessful foray into digital , OnDigital, had losses of up to £1m a day. Even rebranding it as ITV Digital, with a campaign featuring a woolly monkey, couldn’t save it from going bust in 2002.

* In the first Pop Idol final, which pitted Will Young against Gareth Gates, on 9 Feburary 2002, the public cast 8.7 million votes and BT said the volume of calls had threatened the network.

* Bryan Ferry has admitted to being a fan of Footballers’ Wives. He said the show was: "Wonderful! All these trashy women wandering around done up to the nines. I love it."

* The final of the first series of I’m A Celebrity… Get Me Out Of Here inspired some to recreate their own jungles. B&Q reported a 30 per cent rise in online sales of deck chairs, barbecues and garden arches.

* Nearly 13 milion viewers tuned in to watch Ken and Deidre Barlow get remarried on Coronation Street in April 2005; 7 million saw Charles wed Camilla the following day.

* Royal Mail is releasing stamps to mark the 50th birthday, but Kevin Whately’s image has had to be cut from the Inspector Morse stamp, as no one living, apart from the Royal Family, is allowed to appear on UK stamps.

* Nearly 90% of people watching timeshifted shows fast-forward the ads, but TV remains the most memorable form of advertising.

* Prior to the 1980s music in television advertisements was generally limited to jingles and incidental music; on some occasions lyrics to a popular song would be changed to create a theme song or a jingle for a particular product. In 1971 the converse occurred when a song written for a Coca-Cola advertisement was re-recorded as the pop single "I’d Like to Teach the World to Sing" by the New Seekers, and became a hit. Some pop and rock songs were re-recorded by cover bands for use in advertisements, but the cost of licensing original recordings for this purpose remained prohibitive until the late 1980s.

The use of previously-recorded popular songs in television advertisements began in earnest in 1985 when Burger King used the original recording of Aretha Franklin’s song "Freeway of Love" in a television advertisement for the restaurant. This also occurred in 1987 when Nike used the original recording of The Beatles’ song "Revolution" in an advertisement for athletic shoes. Since then, many classic popular songs have been used in similar fashion.

Songs can be used to concretely illustrate a point about the product being sold (such as Bob Seger’s "Like a Rock" used for Chevy trucks), but more often are simply used to associate the good feelings listeners had for the song to the product on display. In some cases the original meaning of the song can be totally irrelevant or even completely opposite to the implication of the use in advertising; for example Iggy Pop’s "Lust for Life", a song about heroin use addiction, has been used to advertise Royal Caribbean International, a cruise ship line. Music-licensing agreements with major artists, especially those that had not previously allowed their recordings to be used for this purpose, such as Microsoft’s use of "Start Me Up" by the Rolling Stones and Apple Inc.’s use of U2’s "Vertigo" became a source of publicity in themselves.

In early instances, songs were often used over the objections of the original artists, who had lost control of their music publishing the music of Beatles being perhaps the most well-known case; more recently artists have actively solicited use of their music in advertisements and songs have gained popularity and sales after being used in advertisements. A famous case is Levi’s company, which has used several one hit wonders in their advertisements (songs such as "Inside", "Spaceman", and "Flat Beat").

Sometimes a controversial reaction has followed the use of some particular song on an advertisement. Often the trouble has been that people do not like the idea of using songs that promote values important for them in advertisements. For example Sly and the Family Stone’s anti-racism song, "Everyday People", was used in a car advertisement, which angered among people.

Generic scores for advertisements often feature clarinets, saxophones, or various strings (such as the acoustic/electric guitars and violins) as the primary instruments.

In the late 1990s and early 2000s, electronica music was increasingly used as background scores for television advertisements, initially for automobiles, and later for other technological and business products such as computers and financial services.

* Top 10 most controversial ads see link below

news.bbc.co.uk/1/hi/magazine/7373667.stm

Shepherds delight
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Hastings Pier, Hastings, East Sussex

Hastings Pier is a pleasure pier in Hastings, East Sussex, England. Built in 1872 and enjoying its prime in the 1930s, it became a popular music venue in the 1960s. The structure suffered major storm damage in 1990 and was closed to the public for a time before closing completely in 2008,[1] and being heavily damaged by a fire in 2010. Hastings Pier Charity oversaw a reconstruction project, with the pier reopening on

An early view of the pier
The pier was opened on 5 August 1872 by the then Lord Warden of the Cinque Ports, Earl of Granville. It was designed by Eugenius Birch, who also designed the West Pier, Brighton and Eastbourne Pier, both west of Hastings, and it is often seen as an innovative design considering the technical constraints of the late Victorian period.

The pier was "constructed by a local company", while the contractors were the firm R Laidlaw & Son, Glasgow.[3] 600 guests sat down to lunch on the pier immediately following the opening ceremony, and included the local member of parliament Thomas Brassey and Egyptian princess.

The original 2,000 seater pavilion was destroyed by fire in 1917.[4] This was eventually replaced in 1922 and played host in the 1960s and the 1970s to notable artists such as The Rolling Stones, The Who, Jimi Hendrix, Genesis, Tom Jones, Ten Years After, and Pink Floyd. Pink Floyd founder Syd Barrett played his last ever show with the band here on 20 January 1968.

During the 1930s, the pavilion extension buildings received an art deco facelift and a theatre rebuild. This was to be its prime era. More renovation followed its temporary closure during WWII and it housed the famous Hastings embroidery during the 1066 celebrations in 1966. Elements of the pier became listed in 1976 and subsequently changed hands on a regular basis with erratic structural renovation input from its subsequent owners.

In 1990 it suffered considerable storm damage, requiring a £1 million refurbishment. In 1996 it was put up for sale, but the future of the pier was put in grave doubt as interested buyers were reluctant to invest due to the serious amount of capital needed to improve the unstable structural supports. Financial losses led to the appointment of liquidators Leonard Curtis who closed the pier in 1999.

The pier was eventually sold in 2000 and reopened under new ownership in 2002. It was passed to Ravenclaw, an offshore enterprise in 2004.
Pier access was withdrawn.

Hastings Pier at sunset
In July 2006, Hastings Borough Council, upon discovering that part of the pier’s structure was unsafe, promptly closed the pier to the general public.[6] Protracted legal wranglings between the pier’s owners, Ravenclaw Investments, and Hastings Borough Council followed. Finally, Stylus Sports, a pier tenant who operated the gaming attractions, in conjunction with Hastings Borough Council, funded much of the needed £300,000 of repairs, which enabled the court order closing the pier to be lifted. This financial infusion enabled the majority of the pier to reopen on 4 July 2007.

However, on 12 March 2008 the local newspaper Hastings Observer reported to concerned readers how storm damage had caused considerable damage and that two support columns were in imminent danger of collapse. To prevent public access and any resulting injuries, stronger barriers restricting public access to the damaged areas were put in place and repairs to the bracing fixtures prevented any disaster from occurring.

Nevertheless, when the remaining major tenant closed for business, access to the pier was restricted. The failure of the owners to respond to appeals from the Council to repair the areas and the continual deterioration of the structure led to its long-term future becoming uncertain.

Efforts to save the pier.

The Hastings Pier & White Rock Trust was established to raise funds through various means to renovate the pier, ranging from community fund raising (cup collecting, raffles and quiz nights etc.) to larger scale grant applications.

Their long-term goal is to acquire the pier and form a not-for-profit company to renovate, reopen and revitalize the pier as a community owned asset. The Hastings Pier and White Rock Trust (HPWRT) strongly oppose to any decision to demolish and clear the site of the structure, which would cost an estimated £4 million of local money.

In August 2009, the Hastings Observer launched a campaign petition to Save the Pier, which is available for anyone interested in signing via an online website.

More than 3,000 people have so far signed up. On Saturday 17 October 2009[8] more than 1,000 disgruntled residents marched along Hastings sea front to the Town Hall in protest of the Hastings Borough Councils’ alleged lack of impetus with regard to dealing with the pier as an eyesore and its alleged unlawful sale of a foreign business, although there was no domestic interest.

The march concluded with members of the Hastings Pier and White Rock Trust (HPWRT) handing a Compulsory Purchase Order pack, to the Council. It was hoped by many individuals and local small businesses that a decisive outcome would err in favor of promoting the seafront as a picturesque tourist attraction once again.

Hastings Pier after the fire

In November 2009 Kerry and Michelle Michael, along with a team of engineers, examined the possibility of purchasing Hastings Pier and restoring it to its former glory. These siblings also own The Grand Pier in Weston-super-Mare, which caught fire in 2008 and destroyed the pavilion, but they rebuilt it at a cost of more than £50million.

However, after a structural assessment of the Hastings Pier, it was estimated that repairs would cost in excess of £24million, with a similar amount needed to restore attractions to the pier head. The engineers dismally commented that the pier is "one good storm away from collapse".

October 2010 fire

The pier suffered extensive fire damage during the early hours of Tuesday 5 October 2010. Although the fire brigade arrived shortly after being alerted (at approximately 0100 BST), the fire had quickly spread causing severe damage to the wooden buildings. Estimates indicate that 95% of the superstructure of the pier was subsequently destroyed in the fire.

Two people were arrested on suspicion of arson, but, despite numerous bail hearings, no charges were made.
Redevelopment plans
Prior to its destruction in a fire on 5 October 2010, Hastings Pier was deemed to be the pier most at risk in the UK by the National Piers Society. Despite funding setbacks in 2009, such as the withdrawal of Capacity Builders grants,the Hastings Pier & White Rock Trust had made efforts to revitalize the pier.

On 1 February 2010, Hastings Borough Council finally resolved to develop an approval in principle to compulsorily purchase the Pier on the agreement of a business plan and suitable funding source.

The decision followed a study which showed the pier could be made safe for public use for £3million. On 16 March, Hastings Pier & White Rock Trust successfully obtained a £75k Feasibility grant to fund the completion of necessary engineering surveys and architectural plans for their overall business plan of securing capital funding. "BBC South East News Report". October 2010.

Following the fire in October that year, an English Heritage assessment confirmed that the previously noted heritage value of the substructure remained so the Hastings Pier & White Rock Trust submitted an application for £8.75m to the Heritage Lottery at the end of November 2010 to restore the substructure of the Pier and renovate the remaining building.[15] Heritage Lottery trustees visited the project and pier on 16 March 2011 to assess the application.

Hastings Borough Council were granted £100k toward emergency works by English Heritage in April 2011. This funding was intended to pay for structural supports to be applied to the central section which was weakened by the loss of the deck in the fire.

In May 2011, it was announced by Heritage Lottery Fund that a Stage 1 development grant, releasing the first £357,400 of a total £8.75m grant was awarded by Heritage Lottery.

This development grant was intended to complete the business plan, develop the heritage learning and activities program and raise the £1m funding match.

In the meantime, Hastings Borough Council intended to progress the CPO. The remaining award (Stage 2) was subject to the funding match being raised, the authorization of the business plan by the HLF and the successful completion of the CPO.

Pier re-opening

In August 2013, a Compulsory Purchase Order was enacted and the pier was returned to local ownership which enabled a £14m renovation project to go forward. The work was completed in early 2016, and the pier was reopened to the public on 27 April 2016.

Since re-opening, the pier has won the National Piers Society’s "Pier of the Year" award in 2017, with Worthing Pier and Llandudno Pier in second and third place.

Link –

en.wikipedia.org/wiki/Hastings_Pier


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